The massive upside for businesses is that the liability of holding user data is removed while tapping into a much larger data pool of richer insights and unseen potential utilizing the public API.
The cross-border analysis will lead to unprecedented discoveries of financial behavior and psychology, pushing businesses to create more essential services and develop products people need now. Contrary to popular belief, peace is more profitable than war, and war depletes massive resources and leaves the global economy off balance.
The user data is stripped of personal details and cryptographically stored in a decentralized cloud network where companies who have requested network access to the public API can utilize user data on a micro or macro level to help them build better products and services. This removes any liability and most of the reasons for hackers to target a company while giving them access to better metrics for free while users and businesses receive value in return for the data they provide, which makes the network work more efficiently.